INVESTOR BEHAVIOUR TOWARDS MUTUAL FUNDS
INVESTOR BEHAVIOUR TOWARDS MUTUAL FUNDS
Akhil. M Jeevan. T Bharath. G Thousif. E Mahesh. V
- Com (CA), V Semester, School of Commerce and Management, MB University, Tirupati.
Dr.A. Chiranjeevi Assistant Professor, School of Commerce and Management, MB
University, Tirupati.
ABSTRACT
Mutual funds are a choice for many retail investors. This is because they offer benefits like spreading out investments, professional management, easy access to money and a structured way to invest.
However, what makes investors choose funds is influenced by many factors. These include things like where they're from how they behave and how they think.
This study looks at how investors behave towards funds. It focuses on how aware they're how much risk they can take, what they prefer to invest in and how they make decisions.
We collected information from 120 people using a questionnaire. We then used tools like percentages, correlation and chi-square testing to understand the data.
The results show that most investors like Systematic Investment Plans. This is because they are affordable and help investors stick to a plan.
The study also found that how much investors know their income and their age all play a role in their investment choices.
Most investors can handle an amount of risk. They prefer funds over investing directly in stocks. This is because they feel safer and like the benefits of spreading out their investments.
The study suggests that teaching people about finance and making it easier to invest can help more people invest in mutual funds.
Improving education programs, for investors and making it simpler to invest can help more retail investors get into funds.
Key Words: Mutual Funds, Investor Behaviour, Risk Tolerance SIP Investment, Financial Literacy, Investment Decision Making