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INVESTOR PERCEPTION TOWARDS ONLINE TRADING OF STOCK

Sangam Kumari(20GSFC1020001)

sangam.20gsfc1020001@galgotiasuniversity.edu.in

Galgotias University,Greater noida,UP

Aditya Raj (20GSFC1020008)

aditya.20gsfc1020008@galgotiasuniversity.edu.in

Galgotias University,Greater noida,UP

ABSTRACT

The stock market has flourished since its inception, providing investors with a promising opportunity. However, many potential investors are wary of the stock market because of its history of volatility. Because of the potential for loss of investment capital, many potential stock market participants express apprehension. Investors can make a lot of money in the stock market, but there are also a lot of risks involved, so they need to be well-informed before making any purchases. This study set out to answer the question, "What factors influence people's investment decisions?" with the specific goal of identifying any discrepancies between investment types. The study also looked into investors' familiarity with the stock market. A questionnaire and in-person interviews were used to gather information about the investors' perspectives, behaviours, attitudes, and general level of knowledge. Chi-square analysis was used to find a statistically significant relationship between the two variables. It was argued that many factors influence an investor's choice, including the potential for gain or loss, tax implications, time horizon, capital appreciation, and safety of principal. However, the vast majority of investors cited returns as their top priority. Most investors prefer stock investments over other options like mutual funds and derivatives. While the majority of investors made their own investment decisions independently, the research also found that some were influenced by workshops, seminars, or advertisements. and