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Leveraging Technology for Employee Performance: A Study on the Role of Digital Tools in Retail HR Practices

Authors:

Mr. Y. Karthikeya Reddy, Venkata Siva Kumar

Abstract: This study examines the adoption and impact of digital HR tools in the retail sector, focusing on their effectiveness, implementation challenges, and optimization strategies. Through a comprehensive analysis of employee perceptions and organizational factors, the research reveals that digital HR tools are generally viewed as beneficial, particularly for performance tracking and skill enhancement. Larger retailers with greater resources show higher success rates in implementing SMAC technologies, while adoption barriers like resistance to change and data privacy concerns persist uniformly across all retail segments. Employee experience significantly influences adaptability, with structured digitalization strategies proving most effective. The study confirms the reliability of digital HR measurement tools but highlights diverse employee experiences, emphasizing the need for tailored implementation approaches. Key findings suggest that organizational size and workforce experience are critical determinants of success, whereas job roles and retail sectors show minimal differential impact. The research provides actionable recommendations for retail managers, including prioritizing cloud-based solutions, addressing universal privacy concerns, and customizing training based on employee tenure. These insights contribute to both academic discourse and practical HR management, offering a foundation for future studies on digital transformation in retail workforce optimization.

Keywords: Digital HR tools, Retail workforce, SMAC technologies, Organizational performance, Change management, Employee experience.