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Marketing and Branding with a Purpose: The Role of Advertisement Supported Water Bottles in Community Welfare

 Authors:

Jocelyn A, MBA 2024-26 - Finance, CMS Business School, JAIN (Deemed-to-be University) Chandan Km, MBA 2024-26 - Finance, CMS Business School, JAIN (Deemed-to-be University) Bharat Patel, MBA 2024-26 - Finance, CMS Business School, JAIN (Deemed- to-be University) C Rishab Cariappa, MBA 2024-26 - Finance, CMS Business School, JAIN (Deemed-to-be University) Bhavana Varsha Kothapalli, MBA 2024-26 - Finance, CMS Business School, JAIN (Deemed-to-be University) Raksha Kothari R,MBA 2024-26 - Finance, CMS Business School, JAIN (Deemed-to-be University) Dr Shalini R, Associate Professor - Finance, Faculty of Management Studies, CMS Business School, JAIN (Deemed- to-be University)

ABSTRACT: Advertising is an essential tool for businesses to reach their target audience, but traditional methods like billboards and digital ads often go unnoticed. This research explores a unique and impactful marketing strategy—advertisement-supported water bottles—which combines branding with public welfare. Businesses place ads on water bottle labels, ensuring brand visibility while providing free drinking water to the public. This model benefits companies by increasing brand engagement and enhances community welfare by offering hydration in public spaces. Using secondary data from existing studies, reports, and case analyses, this paper examines the effectiveness, financial sustainability, and social impact of this innovative marketing approach. Findings suggest that ad-supported water distribution is a cost-effective branding tool that enhances consumer perception and corporate social responsibility. The study highlights the potential for businesses to align profitability with social good, making marketing more meaningful and sustainable.