International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

Impact Factor: 6.674

MARKETING STRATEGIES OF MARUTI SUZUKI

  • Version
  • Download 6
  • File Size 827.97 KB
  • File Count 1
  • Create Date 1 May 2024
  • Last Updated 1 May 2024

MARKETING STRATEGIES OF MARUTI SUZUKI

       LIZA

       GALGOTIAS UNIVERSITY

Abstract:

Maruti Suzuki, a leading player in the Indian automotive industry, employs a comprehensive set of marketing strategies to maintain its competitive edge and meet the evolving needs of its customers. Central to its approach is the meticulous segmentation of the market, enabling the company to identify and target specific customer segments effectively. Through continuous product innovation and differentiation, Maruti Suzuki ensures its offerings remain relevant and desirable in the market. This involves introducing new models, integrating advanced technology, and enhancing features to align with customer preferences and market trends. Furthermore, Maruti Suzuki has successfully established a strong brand image characterized by reliability, affordability, and customer-centricity. This positioning is consistently reinforced through its marketing efforts, resonating with consumers and fostering brand loyalty. Efficient management of its extensive distribution network, comprising dealerships, service centers, and online platforms, ensures broad market reach and accessibility across diverse geographical locations. Maruti Suzuki's promotional activities, including advertising, sponsorships, events, and digital marketing, play a vital role in creating brand awareness and driving sales. Moreover, the company places significant emphasis on customer engagement and satisfaction, offering exemplary after-sales service and implementing loyalty programs to foster long-term relationships. In recent years, Maruti Suzuki has also embraced sustainability and corporate social responsibility initiatives, aligning with consumer expectations and societal values. By integrating these elements into its marketing strategies, Maruti Suzuki aims not only to drive sales but also to build enduring brand equity and fulfil its corporate responsibilities.


Download

Author's Blog

What is the difference between a Research Paper and a Review Paper?

A research paper and a review paper are both scholarly documents, but they serve different purposes and have different characteristics.research...
Read More
Author's Blog

What is DOI?

A Digital Object Identifier (DOI) is a unique alphanumeric string that is used to identify and provide a persistent link...
Read More
Author's Blog

What do you need to do during production of your Research Paper?

During the production of a research paper, the following steps need to be taken: conducting research, organizing and analyzing data,...
Read More
Author's Blog

What are the advantages of publishing a research paper?

Publishing a research paper can have many advantages for researchers, including: Career advancement, professional recognition, opportunities for collaboration, increased visibility,...
Read More
Author's Blog

Ways to Support your Academic Wellbeing which preparing the Research Paper/Article

To support your academic wellbeing while publishing a research paper, it's important to set realistic goals, manage your time effectively,...
Read More
Author's Blog

How to improve your Research Paper writing Skills?

Read extensively: One of the best ways to improve your research paper skills is to read extensively in your field...
Read More
Author's Blog

Is DOI compulsory to publish a research paper in a Journal?

DOI is not strictly required to publish a research paper, but it is highly recommended. Basically, the International Scientific Journal...
Read More
Author's Blog

In what ways does research paper give weight to career development?

Publishing a research paper can give weight to a researcher's career development in several ways, such as: establishing oneself as...
Read More
Author's Blog

How to develop a Research Paper from Scratch

Developing a research paper involves several steps including: choosing a topic, conducting background research, formulating a research question or hypothesis,...
Read More
Author's Blog

How Plagiarism report plays crucial role in Research Paper Publication?

Plagiarism is a major concern in the academic and research community, as it undermines the integrity of the research and...
Read More