International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

Impact Factor: 6.674

“Optimizing Customer Satisfaction and Loyalty in the Automobile Sector through Effective Relationship Management Strategies”

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"Optimizing Customer Satisfaction and Loyalty in the Automobile Sector through Effective Relationship Management Strategies"

 

Vrashank P. Das1, Pratiksha Mishra2

1MBA student, Amity Business School, Amity University Raipur, Chhattisgarh

2Assistant Professor, Amity Business School, Amity University Raipur, Chhattisgarh

Abstract:

This research delves into the function of consumer Relationship Management (CRM) in the automotive sector, emphasizing tactics that augment consumer contentment and allegiance. The application of customer relationship management (CRM) techniques in the automotive sector and its effects on client loyalty and satisfaction are examined in this study. The study used a mixed-method approach, integrating qualitative insights from interviews with industry professionals with quantitative survey data from recent vehicle purchases. The results underscore the need of tailored services, effective communication, and strong post-purchase assistance in cultivating enduring client connections. Car manufacturers are given suggestions on how to improve customer loyalty and retention using CRM strategies.


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