Optimizing Last Mile Delivery Operations: A Comprehensive Case Study on Flipkart’s Innovative Approach
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Optimizing Last Mile Delivery Operations: A Comprehensive Case Study on Flipkart's Innovative Approach
Kritika Agrawal1, V. Sudhakar Rao2
1Student, Amity Business School, Amity University, Chhattisgarh, India
2Assistant Professor, Amity Business School, Amity University,
Chhattisgarh, India
Abstract
Effective last-mile delivery operations are essential for both customer happiness and long-term business growth in the ever-changing world of e-commerce. This study thoroughly examines the ground-breaking tactics and creative solutions that Flipkart, one of the biggest e-commerce companies in India, used to streamline its last-mile delivery processes. After a thorough examination that takes into account strategic network development, customer-centric efforts, and technical advancements, this paper clarifies the various tactics that have helped Flipkart become a leader in last mile delivery excellence. This paper examines the larger implications and practical insights for transforming last mile delivery operations in the e-commerce business, based on the analysis of Flipkart's case study.
Keywords: Flipkart, supply chain management, e-commerce, last-mile delivery, and logistics optimization.