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“Personalized Mattress Recommendations: Understanding Customer Needs in Premium and Orthopedic Segments at Repose Mattress Pvt. Ltd.”

 

 

Sharath.M1, Dr.Susheela Devi B Devru2

1Student, Department of Master of Business Administration, Dr. Ambedkar Institute of Technology, India

2Associate Professor, Department of Master of Business Administration, Dr. Ambedkar Institute of Technology, India

 

 

ABSTRACT
Buying a mattress today is more than just picking a product—it is about finding the right balance of comfort, health, and lifestyle needs. This study at Repose Mattress Pvt. Ltd. explores how factors like age, sleep habits, and health conditions, especially back and joint pain, influence customer preferences for premium and orthopedic mattresses. Data was collected from 150 customers using structured questionnaires and analyzed with tools such as descriptive statistics, chi-square tests, and correlation analysis. The results show that personalized recommendations play a key role in helping customers make confident choices, improving satisfaction, and building long-term trust in the brand. The study suggests that when Repose focuses on customer-specific needs, it not only enhances the buying experience but also strengthens its position in the competitive mattress market.

Keywords: Comfort and health, Sleep habits, Orthopedic mattresses, Customer preferences, Personalized recommendations, Buying experience, Customer trust, Repose Mattress Pvt.

Ltd.

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