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Promoting Employee Value Proposition on Social Media for Employer Branding

Manisha1, Dr Pratima Daipuria2

1 PGDM Student, Jagan Institute of Management Studies, Rohini, Sector-5, Delhi.

2 Professor, Jagan Institute of Management Studies, Rohini, Sector-5, Delhi.

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Abstract - Abstract

The purpose of this paper is to explore the concept of employer branding on trending Social media platforms. With changing workforce practices such as hybrid working, remote working, and subsequent designing of Human resource policies by the firms, it is becoming imperative for firms to pay attention to employer attractiveness and how they appear as an organization to the outside world. There is a compelling need to create a strong case for businesses to have a strong employer branding strategy and evidently present it on the discussed social media platforms. The data for the study is collected through a questionnaire shared with respondents electronically to capture the perspective of employees of a start-up firm on employer branding, social media platforms, Employee Value Proposition (EVPs), and Employer attractiveness. The study will help start-ups and other companies to focus on the most important EVPs that will help them make more clear and effective employer branding strategies. The study also highlights the social media platforms which help them to communicate with the right set of potential candidates. Communicating their brand through social media will also be cost-effective for various start-up organizations.

Keywords: Employer Branding, Employee Value Proposition, Employer Attractiveness, Social Media