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Promoting Rural Growth: Empowering Country Women and Youth through Agriculture & Human Resource Management

Koyel Mukherjee¹ Anweshan Jana² Souvik Das³ Sukumar Gorai⁴

1 Assistant Professor & Head- Rural Development and Management & Social Work; Seacom Skills University

2 Master in Business Administration; Maulana Abul Kalam Azad University of Technology (WBUT)

 3 M.Sc in Agriculture Extension and Communication;  Sam Higginbottom University Of Agriculture , Technology And Sciences

4 M.Sc in Agronomy, Lovely Professional University

Corresponding Author: Koyel Mukherjee, Email Id: send2koyel@yahoo.com

ABSTRACT-

This topic focuses on the transformative potential of agricultural initiatives in rural areas. Rural women and youth have pivotal role in agricultural development. So an overall socio-economic upliftment is possible through their optimal empowerment. Some targeted interventions such as access to education, training and capacity building may break the vicious cycle of poverty, gender inequality and youth unemployment. Awareness generation on resource utilization and modern technology adoption is also essential too. Sustainable livelihood development of rural women and youth is only possible through fostering rural entrepreneurship, leadership and innovation. Collaboration among Government, NGOs and rural communities is truly needed for promotion of optimal potential of agriculture as a key catalyst for rural women and youth empowerment. Multiple strategies of human resource management may bring the best performance of rural youth and women by employing them in the main course of farm economy. It would bring the optimal socio-economic prosperity of rural community as well as whole country.

Keywords: Transformative Potential, Agricultural Initiatives, Rural Women, Youth, Socio Economic Upliftment, Empowerment, Sustainable Livelihood Development, Entrepreneurship, Collaboration