Quantum Marketing: A New Paradigm to revolutionize the Marketing Strategy & awareness of Indian Consumers
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Quantum Marketing: A New Paradigm to revolutionize the Marketing Strategy & awareness of Indian Consumers
Authors:
1 Miss. Vaishnavi Dwivedi, 2Dr. Rajeev Shukla
1 Research Scholar, Department of Commerce, University of Lucknow, Lucknow, India, 226007
2 Professor, Department of Commerce, Hindu Vidyant PG College, Lucknow, India, 226018
Email- 1rs2023comm_vaishnavi@lkouniv.ac.in 2 drrakeevshukla67@gmail.com
ABSTRACT: Marketing 4.0 is concerned with the confluence of both offline & online marketing strategy and includes digitalization to increase the flexibility. Technological Advancement & positive and negative aspect of Digitalization is the main reason that led to Marketing 5.0. Marketing 5.0 materializes against the backdrop of three major challenges- Generation Gap, Prosperity & Digital Divide. Marketing 5.0 that integrate the marketing 3.0 & 4.0 it means integrating the human centric approach with digital or technological marketing techniques. Quantum Marketing includes the application of human mimicking technology to create, communicate & deliver or enhance value to customer.
The Study aim to analyze the different Quantum Marketing strategy it can be Artificial Intelligence, Machine Learning, Virtual Reality, and sensor, Augmented Reality or Big Data Analytics. There are many significant changes which take place in the strategies of Marketing & to enhance the awareness of Indian Consumer on the same.
The study is entirely based on Primary & Secondary Data and it is Exploratory. The method used to find research gap is content analysis. The study aims to identify the current marketing strategies and paradigm shift of Marketing.
Keyword:- Quantum marketing, Marketing Strategies, Consumer Awareness, Consumer Data Analysis.
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