Recruitment Challenges of Blue-Collar Employees in Quick Commerce

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Recruitment Challenges of Blue-Collar Employees in Quick Commerce

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Published 15 May 2026

Updated 15 May 2026

Recruitment Challenges of Blue-Collar Employees in Quick Commerce

Harshad Kumbhar
MBA Department

Dhole Patil College of Engineering, Pune

Dr. Vidya Bhandwalkar
Guide

Dhole Patil College of Engineering, Pune

ABSTRACT:The quick commerce industry in India has rapidly expanded due to increasing customer demand for instant delivery services. This research paper studies the recruitment challenges faced by staffing organizations while hiring blue-collar employees such as delivery executives, warehouse associates, and logistics staff. The paper identifies high attrition, workforce competition, digital literacy barriers, and seasonal demand fluctuations as key challenges. The study also suggests HR strategies for improving recruitment efficiency and employee retention.