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REPRESENTATION OF WOMEN POLITICIANS IN MEDIA: A COMPARATIVE STUDY OF ENGLISH AND HINDI NEWSPAPER

Dr. AKSHAY KUMAR, ANKITA YADAV

M.A. Journalism & Mass Communication

School of Journalism and Mass Communication

LOVELY PROFESSIONAL UNIVERSITY

Delhi GT Road, Phagwara, Punjab 144001

Abstract

Women still have an uneven representation in the media despite making up half of the world’s population. It holds true in democracies as well, as the majority of information on print, broadcast, and digital media platforms focuses on the features and behaviours of women, as well as gender norms and other aspects of femininity. Even though they are active in the public domain, the media consistently links them to domestic and private issues (such as family and children). In India, the media needs to make more of an effort to address important issues affecting women and to empower women to assume their legitimate and equal responsibilities in society. Previous research has demonstrated

that stereotypes and biases are generally reinforced rather than diminished as a result of how women are portrayed in the media. The print media, especially the broadsheet newspapers, has significant influence over a sizable portion of India’s population, and print media stories continue to be regarded as upholding fundamental news standards, including objectivity, authenticity, and balance in coverage. The current study focuses on looking at how women are portrayed in print media. The study will also examine how women are portrayed in print media platforms in relation to how their male counterparts are portrayed in the context of equality, which is a fundamental tenant of democracy. A content analysis technique will be used to analyze the content of the selected sample from two selected newspapers based on their circulation figures.

Keywords: women, media representation, democracy, equality