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ROLE OF VARIOUS FACTORS AND INTERVENTIONS IN HARNESSING AND FACILITATING THE GROWTH AND SUCCESS OF WOMENPRENEURS IN NETWORK MARKETING

Dr. Pooja Joshi

Assistant Professor, Department of Commerce,

DSB Campus, Kumaun University, Nainital.

E-Mail: pooja.mvmtakula@gmail.com

ABSTRACT:

This study investigates the Network Marketing factors and interventions and its mediating effects on the success of womenpreneurs working with Network Marketing companies in the Nainital district of Uttarakhand. A questionnaire with ten (10) variables was used to collect data from 133 womenpreneurs working in different Network Marketing companies in Nainital. Mean, Standard Deviation and Kolmogorov-Smirnov Z Test were used to analyze the data. Significant and positive effects of working in Network Marketing companies were present in seven factors and in three factors these were absent and all these details are highlighted in the results. In the end these seven factors were very critical in terms of their contribution to the success of womenpreneurs in the field of network marketing.

Keywords: Network, Marketing, Womenpreneurs, Factors, Interventions