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SKINCARE PRODUCTS AWARENESS AND PRACTICES AMONG WOMEN

Authors: 

Dr. S. S. RAMYA¹, MS. HARSHINI R²

¹Assistant Professor, Department of Commerce (Corporate Secretaryship), PSG College of Arts & Science, Coimbatore-14.

Email ID: ramyaspsg@gmail.com,

ORCID ID: https://orcid.org/0000-0002-9547-1272

²Student of II M. Com(CS), Department of Corporate Secretaryship, PSG College of Arts & Science, Coimbatore-14.

Abstract: This study explores skincare product awareness and practices among women, focusing on their knowledge, preferences, and daily routines. It aims to assess the factors influencing skincare choices, such as brand awareness, marketing strategies, social media influence, and product ingredients. Data was collected from a sample of women across different age groups using structured questionnaires. The findings reveal a high level of awareness driven by digital media and peer recommendations. However, there remains a gap in understanding product suitability, leading to improper usage or adverse effects. The study also highlights the growing inclination toward natural and eco-friendly skincare products. The insights gained can help brands tailor their marketing strategies and promote informed choices among women for better skincare outcomes.

Keywords: Skincare Awareness, Women Consumers, Skincare Practices, Brand Influence, Social Media, Natural Products, Consumer Behavior.