Smartconnect :AI-Driven CRM for E-Commerce

Ms Y Vaishnavi
Assistant Professor,Dept of AIDS, AnnamacharyaInstitute of Technology and
Sciences, Tirupati-517501, India.vaishnavireddy0503@gmail.com
E Akshaya
UG Student, Dept. Of ArtificialIntelligence and Data science,Annamacharya Institute of
Technology and Sciences, Tirupati,India.akshayaethireddy@gmail.com

A Kavya Sree
UG Student, Dept. Of ArtificialIntelligence and Data science,Annamacharya Institute of Technology
and Sciences, Tirupati, India.ankekavya004@gmail.com
N Jagadeesh
UG Student, Dept. Of ArtificialIntelligence and Data science,Annamacharya Institute of Technology
and Sciences, Tirupati, India.narikijagadeesh@gmail.com
M Madhurima
UG Student, Dept Of ArtificialIntelligence and Data science,Annamacharya Institute of
Technology and Sciences,Tirupati, India.madhurimamusturi99@gmail.com

Abstract: Customer relationship management (CRM) plays a vital role in maintaining the growth and ensuring a customer loyalty in the dynamic e-commerce industry. The new paradigm, which is CRM systems based on artificial intelligence, has been created in a bid torespond to the ever evolving consumer needs. This paper examines the role of AI in customer relationship management or CRM in e- commerce. This paragraph discusses how artificial intelligence (AI) would help resolve these problems. AI has the ability to study trendsin data, anticipate human behavior and minimize repetitive processes. Whether these apps can assist businesses to get to know more about the preferences of their customers, their head start to fulfilling their needs, and faster service delivery. The ethical aspects of the integration of AI in CRM are also discussed in thisessay, which reveals the need to be responsible in  utilizing AI to ensure the security of customerinformation and confidence. The paper goes further into the future and potential developments of AI-driven CRM, such as integration of new technologies, such as blockchain, machine learning, and natural language processing, among others. This large-scale research aims at contributing to the growing body of literature on potential AI/CRM integration in the e-commerce sector. Keywords: E-commerce, Customer,