STUDY OF FACTOR INFLUENCING INVESTMENT DECISION IN MUTUAL FUNDS WITH RESPECT TO WORKING WOMEN IN RAIPUR CITY
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STUDY OF FACTOR INFLUENCING INVESTMENT DECISION IN MUTUAL FUNDS WITH RESPECT TO WORKING WOMEN IN RAIPUR CITY
Ms. JYOTI TANDAN, DR. SURESH KUMAR PATTANAYAK, Ms. KUMKUM PAREEK, Mr. LOVE KUMAR , Ms. MANISHA AGRAWAL, Ms. KHUSHI DODANI
ABSTRACT
The present study explores the factors influencing investment decisions in mutual funds among working women in Raipur city. As financial independence among women increases, understanding their investment behaviour becomes crucial for promoting inclusive financial growth. This research focuses on assessing awareness levels, preferences, risk appetite, and the impact of financial literacy on investment choices.
Primary data was collected from working women across various sectors through structured questionnaires. The findings reveal that while a significant percentage of respondents are aware of mutual funds, only a smaller segment possesses adequate knowledge to make informed decisions. Key factors affecting their investment choices include safety, past performance of funds, tax benefits, brand reputation, and family influence. Barriers such as lack of time, complexity of terms, and market fears hinder wider participation. Notably, a moderate positive correlation (r = 0.52) was observed between financial literacy and investment activity. The study emphasizes the need for targeted financial literacy programs to enhance participation and confidence among women investors in the mutual fund market.
Keywords: Mutual Funds, Working Women, Investment Decisions, Financial Literacy
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