Study of Shift in Buying Behaviour of Females from Various Consumer Segments with Respect to Shopping Modes and Importance Given to Specified Parameters while Buying Daily Requirements

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Study of Shift in Buying Behaviour of Females from Various Consumer Segments with Respect to Shopping Modes and Importance Given to Specified Parameters while Buying Daily Requirements

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Published 19 May 2024

Updated 19 May 2024

Study of Shift in Buying Behaviour of Females from Various Consumer Segments with Respect to Shopping Modes and Importance Given to Specified Parameters while Buying Daily Requirements

Author

Dr. Swapnaja Tapadia

Principal

B.D.Karve College

Pune

Email: swapnaja.gore@gmail.com

Mobile: 9373480213/9881300469

Abstract:

Factors influencing Consumer buying behaviour are numerous and are studied by many researchers. This particular research is with refence to temporary and permanent changes which have happened in the buying behaviour of customers post covid pandemic. It specifically includes the study of factors which are considered by consumers while buying various daily needs and the parameters based on which these consumers decide whether to buy online or offline? Findings of this research will help online and offline retailers to modify their offering according to customer needs.