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STUDY ON INVESTOR SATISFACTION AND REPEATED INVESTMENT BEHAVIOUR IN RAIPUR

Authors:

Sai Shreeya Sahu, Preeti Ichulkar, Nimisha Kumari Jhaa, Mushkan singh, Anubha Agrawal

ABSTRACT

This study looks at what drives people in Raipur, Chhattisgarh, to keep investing their money. With more and more individuals stepping into the world of financial markets, it’s important to understand what keeps them coming back, not just once, but again and again. At the heart of it all is one key factor: satisfaction. We explored how things like good service, honest communication from financial advisors, decent returns, and trust in the system shape how investors feel—and whether they decide to reinvest.

To get a clear picture, we talked directly to 150 investors living in Raipur using a well-structured questionnaire. Their responses gave us valuable insights into their thoughts, experiences, and behaviors around investing. What we found was simple but powerful: the happier an investor is, the more likely they are to invest again. When people feel like their advisors truly listen and guide them, when they understand what’s happening with their money, and when they see decent returns, they feel confident and stay engaged.

Trust and communication stood out the most. Investors who feel they can trust their financial advisors, and who are kept in the loop without being overwhelmed, are much more likely to build long-term investment habits. This shows that financial institutions in places like Raipur need to go beyond just making sales. They need to build real relationships by giving personalized advice, communicating clearly and honestly, and helping people understand the world of finance.

In short, if financial firms want to keep their investors happy and loyal, they need to focus less on transactions and more on trust, support, and human connection. That’s what builds lasting financial success—for both investors and the institutions that serve them.

Keywords: Investor Satisfaction, Reinvestment, Financial Literacy, Investment Behaviour, Raipur