Supply Chain Challenges in the FMCG Sector: A Study with Reference to Retailers in Palakkad District

Sneha B

ABSTRACT:The Fast-Moving Consumer Goods (FMCG) sector is a major contributor to the Indian economy due to its continuous demand and wide distribution network. Efficient supply chain management is essential to ensure timely product availability and customer satisfaction, particularly in semi-urban regions such as Palakkad district. This study is based on primary data collected from 150 retailers and analyzed using statistical tools like percentage analysis, chi-square test, correlation, and standard deviation. The findings highlight key issues such as delays in transportation, inconsistent supply, inventory shortages, weak communication, and fluctuations in demand. These problems lead to late deliveries, stock shortages, excess inventory, and reduced customer satisfaction. The study suggests that improving logistics systems, strengthening communication, adopting better inventory practices, and using demand forecasting techniques can significantly enhance supply chain efficiency and retailer performance.

KEYWORDS:FMCG Sector, Supply Chain Management, Retailers, Logistics, Inventory Issues, Transportation, Demand Variation, Distribution Efficiency, Palakkad district.