Talent Acquisition and Recruitment Strategies in the Hr Services Sector:An Empirical Investigation at Aspino HR Services Pvt. Ltd., Bangalore

1.Ms. R. Javi Prabha

MBA, NET Assistant Professor, School of Management, Dhanalakshmi Srinivasan University, Tiruchirappalli, Tamil Nadu-621112.

Email: javiprabha.som@dsuniversity.ac.in

2.Sneha K – 11724500100,

II MBA, Dhanalakshmi Srinivasan University, Tiruchirappalli, Tamil Nadu-621112.

ABSTRACT:The manner in which organizations attract and hire talent has evolved considerably over the past decade, driven by competitive labor markets, technological disruption, and shifting candidate expectations. This paper examines talent acquisition and recruitment strategies as practiced at Aspino HR Services Pvt. Ltd., a Bangalore-based HR solutions firm. Drawing on primary data collected from 120 respondents through structured questionnaires, the study evaluates the effectiveness of existing recruitment frameworks, assesses candidate satisfaction across key touchpoints, and explores how demographic variables such as age, educational qualification, and professional experience shape perceptions of the hiring process. Statistical techniques including chi-square analysis, Pearson correlation, and one-way ANOVA were employed. Findings indicate that although a majority of respondents expressed satisfaction with the overall recruitment process, a significant proportion reported perceived bias in selection procedures — a concern that warrants institutional attention. The paper concludes with actionable recommendations for strengthening recruitment practices in the HR services industry.

Keywords: Talent Acquisition, Recruitment Strategy, HR Services, Employee Satisfaction, Candidate Experience, Employer Branding, Aspino HR Services