The Effectiveness of Content Marketing in the Educational Sector: A Strategic and Analytical Review
- Version
- Download 14
- File Size 504.35 KB
- File Count 1
- Create Date 7 June 2025
- Last Updated 7 June 2025
The Effectiveness of Content Marketing in the Educational Sector:
A Strategic and Analytical Review
Adarsh Gupta1, Dr. Neelima singh thakur2
- Student (BCOM 6th), Amity University Chhattisgarh Email: adarsssh1@outlook.com
- Corresponding Author: Assistant Professor (ABS), Amity University Chhattisgarh
Email: nsthakur@rpr.amity.edu
Abstract
In the digital era, educational institutions face intense competition for visibility, enrollment, and stakeholder engagement. This paper explores the strategic effectiveness of content marketing within the education sector, emphasizing its impact on student engagement, brand awareness, and academic outreach. With an increase in digital literacy and accessibility, institutions have shifted toward personalized, value-driven, and multichannel content strategies. This research analyzes how content marketing fosters meaningful connections, supports recruitment, and sustains long-term engagement using both primary and secondary data. The findings suggest content marketing is not just an outreach tool but a fundamental pillar in the evolving educational ecosystem.
Keywords: Content Marketing, Education Sector, Student Engagement, Digital Strategy, ROI, Higher Education
Download