THE IMPACT OF BEHAVIORAL ASPECTS ON INVESTMENT DECISION-MAKING: AN EMPIRICAL STUDY OF SURAT CITY
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THE IMPACT OF BEHAVIORAL ASPECTS ON INVESTMENT DECISION-MAKING: AN EMPIRICAL STUDY OF SURAT CITY
Dr. Lalitkumar H. Tank
Assistant Professor, Bhagwan Mahavir College of Management,
Bhagwan Mahavir University, Surat, Gujarat, India
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Abstract - The purpose of this study is to analyse some of the behavioural characteristics that have an impact on investing decision making. These behavioural aspects include sentiment investor, overconfidence, salience, overreaction, and herd behaviour. Three hundred individual investors from the Surat city were included in the sample, and several methods of data analysis were utilised. A favourable influence on investing decision making was demonstrated by the findings, which indicated that sentiment investors, overconfidence, salience, overreaction, and herd behaviour all participated. The findings of this study have significant consequences for investors, as they can help them better understand themselves and lessen the likelihood of making biassed decisions regarding their investments.
Key Words: Behavioral Finance; Capital Market; Investment Decision.
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