The Impact of Digital Banking on Customer Satisfaction in India

Author: Isha Yadav

Abstract: Digital banking has revolutionized the Indian financial ecosystem, offering convenience, speed, and accessibility. This research paper examines the impact of digital banking services on customer satisfaction in India. Using secondary data, this study explores the key factors influencing user experience, such as ease of use, security, responsiveness, and service quality. The paper concludes that while digital banking has significantly improved customer satisfaction, challenges like cybersecurity and digital literacy still persist.