The Impact of Social Media on Financial Decision-Making: Influencing Consumer Behaviour
- Version
- Download 20
- File Size 338.02 KB
- File Count 1
- Create Date 10 April 2025
- Last Updated 10 April 2025
The Impact of Social Media on Financial Decision-Making: Influencing Consumer Behaviour
Authors:
RISHABH JAIN
Abstract: This research aimed to explore how social media influences consumer behaviour and financial decision-making. Through analysis of questionnaire responses gathered from 128 individuals with diverse backgrounds, the study investigated the ways in which financial information obtained via social media shapes investment, spending, and savings habits. The findings revealed that working professionals and young adults are particularly susceptible to the influence of financial information disseminated through social media platforms. The study also delved into the respondents' levels of trust in financial influencers, their frequency of fact-checking before making financial decisions, and their perceptions of the reliability of financial advice found on social media. Ultimately, the research concluded by offering recommendations for enhancing the credibility of financial information shared across social media platforms.
Download