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The Role of Digital Platforms in Shaping Work-Life Balance for Gig Workers

 

 

Sreejaa G Nair1, Dr. Jegadeeswari S2

1 Research Scholar, Karpagam Academy of Higher Education, Coimbatore, India

2 Assistant Professor, Karpagam Academy of Higher Education, Coimbatore, India

Corresponding Author: Sreejaa G Nair, Email Id: sreejaagnair80@gmail.com

 

 

The gig economy, characterized by flexible and independent work structures, has experienced substantial growth through the expansion of digital platforms such as Uber, Upwork, and Fiverr. These platforms offer greater flexibility and independence but also present challenges like income instability, job satisfaction, and work-life balance issues. This review paper explores the influence of digital platform characteristics, platform policies, and worker autonomy on work-life balance among gig workers. By synthesizing existing literature, the paper examines the significant correlations between platform features, job satisfaction, and perceived work-life balance. Additionally, it provides a comprehensive overview of the complex experiences of gig workers, emphasizing the crucial role of platform policies and support systems in shaping their work-life dynamics. The paper concludes with valuable recommendations for platform designers, policymakers, and gig workers, aimed at promoting a more balanced and sustainable gig economy.

Keywords: Gig Economy, Digital Platforms, Work-Life Balance, Job Satisfaction, Income Stability

 

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