The Role of Predictive Analytics in Strategic Business Decision-Making
Bhakti Banwat ,
Amity business school
Amity university Chhattisgarh
bhaktijain1414@gmail.com
Dr.Annapurna Metta Sarjare
Associate Professor
Amity Business School
Amity University Chhattisgarh
ametta@rpr.amity.edu
Abstract
In today’s rapidly evolving business environment, making accurate and timely strategic decisions is essential for sustainable success. Predictive analytics, which leverages historical and real-time data to forecast future outcomes, has become a critical tool for businesses to gain competitive advantage. This research paper explores the role of predictive analytics in strategic business decision-making, examining its adoption across industries, benefits, challenges, and impact on organizational performance. Through a structured questionnaire distributed to business professionals, this study analyses awareness levels, practical applications, and obstacles faced in implementing predictive analytics. The findings underscore the transformative potential of predictive analytics while highlighting the need for skilled personnel and robust data governance to maximize its benefits.
Keywords
Predictive Analytics, Strategic Decision-Making, Business Intelligence, Data-Driven Strategy, Organizational Performance
