International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

Impact Factor: 6.674

Title: Unveiling Punjab’s Cultural Tapestry: Exploring Media’s Role in Fostering Integration and Identity

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Title: Unveiling Punjab's Cultural Tapestry: Exploring Media's Role in Fostering Integration and Identity

Authors: Sameanpreet kaur Riar

Abstract:

This research paper explores the role of media in promoting cultural integration in Punjab, focusing on public acculturation processes. Through a comprehensive survey conducted among respondents in Punjab, data was collected to analyze the perceptions, attitudes, and behaviors concerning media consumption and its impact on cultural integration. The study examines various aspects, including gender representation, age demographics, educational backgrounds, media preferences, and perceptions of media influence on cultural beliefs and practices. Additionally, the paper investigates the effectiveness of media coverage of cultural events and festivals, trust in different media platforms, and the perceived role of government-sponsored media initiatives in promoting cultural diversity and inclusion. The findings provide valuable insights into the dynamics of media's influence on cultural integration in Punjab, highlighting the significance of diverse media representations, intercultural communication platforms, and government interventions in fostering a cohesive cultural landscape.


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