International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

Impact Factor: 6.674

TRANSFORMING THE START-UP ECO-SYSTEM: A CASE STUDY OF UNICORNS IN INDIA

  • Version
  • Download 18
  • File Size 286.01 KB
  • File Count 1
  • Create Date 4 June 2023
  • Last Updated 4 June 2023

TRANSFORMING THE START-UP ECO-SYSTEM: A CASE STUDY OF UNICORNS IN INDIA

Dr. Amanjeet Singh Sethi

Assistant Professor, Amrapali Group of Institutes,

Haldwani - Uttarakhand.

E-Mail: amanjeetsinghsethi@gmail.com

Ms. Kamakshi Bhatt

Assistant Professor, Amrapali Group of Institutes,

Haldwani - Uttarakhand.

E-Mail: kamakshi1712@gmil.com

 

ABSTRACT:

Unicorns are a cluster of innovative businesses that grow speedily in a very short duration of time with the help of growth in economy, innovative techniques, business leaders, and have comprehensive outlooks for the times to come. Unicorns as a business model may lead to the elevation and growth of various innovative organizations in the present as well as in the times to come. In the present times, when the focus of the political and business leaders is economic expansion of the country, then this concept of unicorns is proving to be very beneficial to all the stakeholders across the nation. This paper made an attempt to study those start-ups which have become unicorns in the year 2022. This paper also made an attempt to study the details and business strategies which were adopted by these start-ups to become unicorns. The companies which were studied were Fractal, Lead, Darwinbox, Dealshare, Elasticrun, Livspace, Xpressbees and Uniphore. The paper concluded that the concept of unicorns is not just limited to only one sector but is spread to all the sectors in the business world.

Keyword: Start-Ups, Unicorns, Eco-System, Business Model, High-Tech.


Download

Author's Blog

What is the difference between a Research Paper and a Review Paper?

A research paper and a review paper are both scholarly documents, but they serve different purposes and have different characteristics.research...
Read More
Author's Blog

What is DOI?

A Digital Object Identifier (DOI) is a unique alphanumeric string that is used to identify and provide a persistent link...
Read More
Author's Blog

What do you need to do during production of your Research Paper?

During the production of a research paper, the following steps need to be taken: conducting research, organizing and analyzing data,...
Read More
Author's Blog

What are the advantages of publishing a research paper?

Publishing a research paper can have many advantages for researchers, including: Career advancement, professional recognition, opportunities for collaboration, increased visibility,...
Read More
Author's Blog

Ways to Support your Academic Wellbeing which preparing the Research Paper/Article

To support your academic wellbeing while publishing a research paper, it's important to set realistic goals, manage your time effectively,...
Read More
Author's Blog

How to improve your Research Paper writing Skills?

Read extensively: One of the best ways to improve your research paper skills is to read extensively in your field...
Read More
Author's Blog

Is DOI compulsory to publish a research paper in a Journal?

DOI is not strictly required to publish a research paper, but it is highly recommended. Basically, the International Scientific Journal...
Read More
Author's Blog

In what ways does research paper give weight to career development?

Publishing a research paper can give weight to a researcher's career development in several ways, such as: establishing oneself as...
Read More
Author's Blog

How to develop a Research Paper from Scratch

Developing a research paper involves several steps including: choosing a topic, conducting background research, formulating a research question or hypothesis,...
Read More
Author's Blog

How Plagiarism report plays crucial role in Research Paper Publication?

Plagiarism is a major concern in the academic and research community, as it undermines the integrity of the research and...
Read More