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Unraveling the Tapestry of Behavioral Biases in Financial Investment

Mr. Rahul Gupta[1] (Assistant Professor & Research Scholar, Bharati Vidyapeeth Institute of Management and Research, Affiliated to Bharati Vidyapeeth (deemed to be university), PUNE ), E: rahul.gupta@bharatividyapeeth.edu

Prof. (Dr.) Broto Rauth Bhardwaj[2] (Professor and Head, Research Cell, Bharati Vidyapeeth Institute of Management and Research ,Affiliated to Bharati Vidyapeeth (deemed to be university) PUNE), E: broto.bhardwaj@bharatividyapeeth.edu

ABSTRACT

In the intricate world of financial investment, decisions are rarely made in a vacuum. Human psychology plays a pivotal role in shaping investment choices, often leading to behavioral biases that can impact financial outcomes. Understanding these biases is crucial for investors aiming to navigate the complex landscape of markets and make informed decisions. This paper delves into the fascinating realm of behavioral biases in financial investment, exploring their origins, manifestations, and implications.

[1] First and corresponding author
[2] Second Author