YOUTH AND THEIR SPENDING ATTITUDES: A STUDY ON BEHAVIORAL PATTERNS AND FINANCIAL AWARENESS
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YOUTH AND THEIR SPENDING ATTITUDES: A STUDY ON BEHAVIORAL PATTERNS AND FINANCIAL AWARENESS
Author
BALA KUMARAN K.S
II M.COM (CS),
Department of corporate secretaryship,
PSG College of Arts and Science,
Coimbatore-641014.
e-mail: balakumaran2202000@gmail.com
Co-Author
Ms. J Sri Keerthana
Assistant professor,
Department of corporate secretaryship,
PSG College of Arts and Science,
Coimbatore-641014
e-mail: srikeerthanaj@psgcas.ac
Abstract:
The financial behavior of youth is a growing area of interest in the fields of consumer psychology and economic studies. With the rise of digital transactions and a consumer-driven society, the spending patterns of young adults have undergone a significant transformation. This paper examines the attitude of youth toward money spending, highlighting factors such as impulsivity, peer influence, brand perception, and emerging financial awareness. The study also explores how digital tools and social media affect youth consumption behavior. Through a behavioral lens, the paper aims to understand how socio-economic and psychological variables shape the spending habits of this demographic, offering insights for educators, policymakers, and marketers.
Keywords:
Youth spending, financial behavior, consumer attitude, digital economy, impulsive buying, financial literacy, Gen Z, peer influence
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